US` Meijer launches Tranquil & True intimate apparel line for women

Fashion

US` Meijer launches Tranquil & True intimate apparel line for women

02 May `22

2 min read

US’ Meijer has launched Tranquil & True, an intimate apparel line for women. The Tranquil & True line of intimates and sleepwear aligns with the retailer’s ongoing commitment to diversity and inclusion within fashion. The collection celebrates individuality with women of all shapes, sizes, colours, and experiences.

Tranquil & True sizes range from S to 3X, with bra sizes up to a 42 band-size and DDD cup size. As with its other clothing, the items are located in one department on one rack and with one price for a given style, regardless of size. Just as with the Meijer Confidence Beyond Measure campaign, the launch of Tranquil & True celebrates individuality by featuring women of all shapes, sizes, colours and experiences, the company said in a statement.

“Confidence is at the core of the new Meijer Tranquil & True brand. We know that finding intimate apparel that fits well, is comfortable and reflects a woman's inner style is not always easy so that’s why we designed Tranquil & True. We think that all women, whatever their size or shape, will find pieces they feel effortlessly great in,” Annette Repasch, group vice president of softlines at Meijer, said in a statement.

US` Meijer has launched its intimate apparel line for women, Tranquil & True. The new collection of sleepwear and intimate apparel comes during a time when women are looking for better options, helping them feel comfortable and confident. The launch of Tranquil & True celebrates individuality with women of all shapes, sizes, colours, and experiences.#

“We have a longstanding commitment to making sure all women feel confident and included when shopping our stores, so launching Tranquil & True is a natural next step. It offers the ease and simplicity women really want, while integrating the size inclusivity they have come to expect from us,” Repasch added.

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