Italian luxury brand Hogan enters metaverse with Exclusible

Fashion

29 Mar `22

2 min read

Hogan has collaborated with Exclusible, a platform for luxury NFTs, to translate classic Hogan codes into the new world of Web 3.0. This long-term collaborative vision will allow Hogan to drive the meta-fashion discussion and its sustainable nature. Hogan aims to create digital assets that will reinvent the Italian brand's staple product.

The NFT drops will provide Hogan enthusiasts with the opportunity to own a piece of the iconic brand in a way that was never before possible, by eternally engraving their name into the unbreakable blockchain. Immersive utilities, such as AR functions and virtual asset usability, will ensure a revolutionary fashion NFT experience while always displaying the signature luxurious essence of the Hogan brand, Exclusible said on its website.

The digital artists will be Silvio Rondelli, Yoann De Geetere, Linear, Vincent Ghiotti, and Finn Berenbroek, and the art project will be curated by the Brawhaus creative studio. All of the artists will turn their creative expressions into NFTs to make the assets even more special and unique. With the intent of the collection to be imaginative, funny and playful, Hogan wants to move from the traditional format of a luxury footwear brand to a brand inserted in the NFT and metaverse environment with a clear roadmap and long-term vision when it comes to Web 3.0 reality.

Hogan has collaborated with Exclusible, a platform for luxury NFTs, to translate classic Hogan codes into the new world of Web 3.0. This long-term collaborative vision will allow Hogan to drive the meta-fashion discussion and its sustainable nature. Hogan aims to create digital assets that will reinvent the Italian brand`s staple product.#

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