Italian fashion house Gucci to sell fashion items on Zepeto metaverse

Fashion

07 Mar `22

1 min read

Italian luxury fashion brand Gucci has partnered with Zepeto, a metaverse app and social media to personalise avatars and create virtual worlds. As part of the collaboration, users will be able to dress their avatar in pieces from the House collections through in-app purchases. The world of Zepeto x Gucci also includes a Gucci Villa to explore.

Zepeto allows users to turn selfies into 3-D animated avatars, which can then ‘meet’ other users’ characters on the ‘Zepeto World’— virtual world for users to create and engage with others, Gucci said in a press note.

Recently, Gucci also acquired a plot of land on The Sandbox, a virtual Metaverse where players can play, build, own and monetise their virtual experiences as part of an interactive expansion of Gucci Vault, the company’s experimental concept store.

Italian luxury fashion brand Gucci has partnered with Zepeto, a metaverse app and social media to personalise avatars and create virtual worlds. As part of the collaboration, users will be able to dress their avatar in pieces from the House collections through in-app purchases. The world of Zepeto x Gucci also includes a Gucci Villa to explore.#

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