Swedish fashion brand H&M enters metaverse with 1st virtual store

Fashion

03 Jan `22

1 min read

Swedish fast fashion brand H&M is the latest to jump on the metaverse bandwagon as it has introduced its first virtual store in collaboration with Ceek, a developer of premium social virtual and augmented reality experience. Companies like Nike, Adidas and Zara have also forayed into the metaverse through virtual stores and NFT collections.

Ceek has given a preview of the H&M virtual store through a tweet on its official account.

“Shopping in the #metaverse with $CEEK Concept VR store presented to @hm by #CEEK Creating mainstream use cases for $CEEK + scaling #Virtualreality beyond games. #VRAPP #CEEKVR #NFT #VR #CEEKVenues,” the tweet reads.

Swedish fast fashion brand H&M is the latest to jump on the metaverse bandwagon as it has introduced its first virtual store in collaboration with Ceek, a developer of premium social virtual and augmented reality experience. Companies like Nike, Adidas and Zara have also forayed into the metaverse through virtual stores and NFT collections.#

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