Former Adidas Exec launches sustainable streetwear brand Unless in US

Fashion

08 Sep `21

1 min read

Former executive board member of Adidas Eric Liedtke along with some other former execs from R/GA, Quicksilver and Adidas have launched Unless, a sustainable streetwear brand that features products that harmlessly decompose at the end of their life cycles. The company has taken a no-waste and no-plastic approach for its clothing and other products.

The brand is inspired by the city of Portland. It includes apparel, footwear and accessories, which will be completely plant-based.

“Fashion is arguably the world’s second-largest polluter. And the plastic problem keeps getting worse. With Unless we see a real opportunity for change. An opportunity for a better way. A way driven by cutting-edge innovation married with the desirability of streetwear,” Liedtke said in a statement.

Former executive board member of Adidas Eric Liedtke along with some other former execs from R/GA, Quicksilver and Adidas have launched Unless, a sustainable streetwear brand that features products that harmlessly decompose at the end of their life cycles. The company has taken a no-waste and no-plastic approach for its clothing and other products.#

“An innovative solution for consumers so they can truly feel as great as they look knowing their choices will have a positive impact on the world,” he added.

The brand’s first collection will be launched in Fall 2021.

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