US` JCPenney introduces inclusive kids collection Thereabouts

Fashion

16 Jul `21

2 min read

JCPenney has introduced the Thereabouts private brand, a new inclusive line of kids apparel that celebrates diversity of shapes, sizes, styles and abilities. It features back-to-school essentials such as basics, uniforms, sleepwear, outerwear and a variety of shoe styles. The line is also size-inclusive running from 2T–22, including plus and husky.

Made with super soft fabrics, the Thereabouts collection is inspired by the latest trends in kids’ fashion, including sneaker dresses, head-to-toe colour and prairie cool looks. Thereabouts apparel is available with adaptive features, including easy-access openings, sensory-friendly seaming and no tags, ensuring there’s something stylish for every kid, including those with disabilities, the company said in a press release.

JCPenney has also partnered with Patti + Ricky, an adaptive fashion marketplace for adults and kids with disabilities, to expand its children’s adaptive offerings via notable accessory brands PunkinFutz, BeedleBug, Max & Me and Myself Belts.

JCPenney has introduced the Thereabouts private brand, a new inclusive line of kids apparel that celebrates diversity of shapes, sizes, styles and abilities. It features back-to-school essentials such as basics, uniforms, sleepwear, outerwear and a variety of shoe styles. The line is also size-inclusive running from 2T–22, including plus and husky.#

“We believe all kids should feel confident and capable in the clothes they wear, and parents should feel good about the clothes they buy,” says Michelle Wlazlo, executive vice president and chief merchandising officer. “Fulfilling the wants and needs of our diverse customer base is the foundation of our business. That’s why we relied on research and feedback from parents and kids throughout the design process. We are proud to say that the Thereabouts collection is our most inclusive kids brand ever.”

In addition to offering inclusive apparel for kids who make the future bright, JCPenney is partnering with Communities In Schools (CIS) to make sure they have the support and resources they need to succeed. From July 15 to Aug 12, JCPenney will donate $1 for every Thereabouts item sold in store or online, up to $100,000, to Communities In Schools to fund programming that empowers students to stay in school and achieve in life, the release said.

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