H&M & Brock Collection collaborate for new womenswear range

Fashion

H&M & Brock Collection collaborate for new womenswear range

27 May `21

2 min read

Swedish apparel retailer H&M has collaborated with US-based women’s brand Brock Collection for a new sophisticated womenswear range. The Brock Collection x H&M collection featuring charming dresses, separates, denim and accessories made from sustainable materials, focuses on modern romance — approachable opulence mixed with streetwise ease.

The collaboration features signature Brock Collection pieces, a softly romantic yet city-ready range of dresses, blouses, tops, denim jeans and denim shorts, plus shoes, jewellery, handbags and sunglasses, the companies said in a joint press release.

Fitted shapes and dreamy ruffle details effortlessly mingle with flowing fabrics, voluminous skirts and statement balloon sleeves. The colour palette consists of black, pale pinks, off-white, cream and washed denim. The collection is made from more sustainable materials like organic linen, organic cotton, recycled cotton, recycled polyester and Tencel Lyocell.

Swedish apparel retailer H&M has collaborated with US-based women`s brand Brock Collection for a new sophisticated womenswear range. The Brock Collection x H&M collection featuring charming dresses, separates, denim and accessories made from sustainable materials, focuses on modern romance — approachable opulence mixed with streetwise ease.#

“We’re thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following. But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear — I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many. By adding more sustainable materials, it creates for a collaboration I hope our customers around the world will fall in love with,” said Maria Östblom, head of design at H&M.

“Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless,” said Laura Vassar and Kristopher Brock, designers and co-founders of Brock Collection.

H&M has also partnered with choreographer Sherrie Silver to create a modern dance routine to celebrate the launch of the Brock Collection x H&M collection.

The collection will be available from June 1 at selected H&M stores worldwide and its online channel.

     Favourite      Print this story  Comments  Submit Press Release