Investment firm Birimian launches to help African luxury brands

Fashion

28 Apr `21

2 min read

Operational investment firm Birimian has been launched to connect African heritage and luxury fashion brands with international investors. It aims to boost the presence of African designers and brands in the international luxury fashion circuit. Founded by an all-female executive team, it is led by Laureen Kouassi-Olsson and Michelle Kathryn Essomé.

Birimian will work towards addressing challenges like capital, production and international distribution that the African designers face, said the company in a statement. It will establish an ecosystem of experts and professionals who specialise in value creation for independent labels and international brands.

Women’s apparel and accessories brands like Christie Brown from Ghana, Loza Maléombho and Simone et Élise from the Ivory Coast, and Belgium-based bag brand Yeba have already joined Birimian portfolio.

Operational investment firm Birimian has been launched to connect African heritage and luxury fashion brands with international investors. It aims to boost the presence of African designers and brands in the international luxury fashion circuit. Founded by an all-female executive team, it is led by Laureen Kouassi-Olsson and Michelle Kathryn Essomé.#

The firm will invest between $30,000 to $3 million in African brands and creative enterprises. It will also offer brand consultations and coaching; help strengthen production and distribution capacity; and streamline the brands’ internal control and financial planning processes.

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