Jeanswear brand Wrangler to launch ATG collection for women in US
Fashion
Jeanswear brand Wrangler to launch ATG collection for women in US
20 May `21
2 min read
Wrangler, a global icon in jeanswear and casual apparel, has announced its US summer launch of All Terrain Gear by Wrangler (ATG) for women. Building on the brand’s men’s line, which launched in 2019, ATG by Wrangler provides versatility, moveability and price accessibility to women seeking sensibility and effortless style in their wardrobe staples.
Category tested to offer strength and performance benefits seen in the industry’s leading outdoor lifestyle brands, the stylish aesthetic also makes each piece in the collection ideal for everyday wear. The women’s ATG by Wrangler line features a high back waistband for coverage and comfort during movement and fabric properties like wicking, UPF, water repellence, quick dry and stretch, the brand said in a press release.
The collection includes layering pieces such as a tank, pocket tee and multiple mixed material shirts, along with several bottoms and an anorak windbreaker that allow for mixing and matching. All products incorporate recycled polyester and many also have other sustainable materials such as organic cotton.
Wrangler, a global icon in jeanswear and casual apparel, has announced its US summer launch of All Terrain Gear by Wrangler (ATG) for women. Building on the brand`s men`s line, which launched in 2019, ATG by Wrangler provides versatility, moveability and price accessibility to women seeking sensibility and effortless style in their wardrobe staples.#
“The foundation of the Wrangler brand is connected directly to the outdoors, rooted in adventure and independence,” said Vivian Rivetti, VP of design, Wrangler. “Many of us are drawn to the outdoors to reconnect, recentre and re-energise. The ability to feel oneself and present in our surroundings is key, and we’re thrilled to contribute to that experience by providing superior performance and wearability in our garments that inspire everyday confidence. We're thrilled to be able to offer this sense of presence and comfort to as many consumers as possible by providing effortless wardrobe essentials for women.”
Favourite Print this story Comments Submit Press Release
0コメント