H&M appoints Maisie Williams as global sustainability ambassador

Fashion

12 Apr `21

2 min read

Brand: H&M

H&M, a Swedish clothing-retail company, has partnered Maisie Williams as global sustainability ambassador, to lead a worldwide initiative towards a more sustainable fashion future. In an effort towards meeting the goal of only sustainably sourced materials by 2030, Williams will join H&M to drive change in fashion in the virtual world and real life.#

Company: H&M Group

H&M, a Swedish clothing-retail company, has partnered Maisie Williams as global sustainability ambassador, to lead a worldwide initiative towards a more sustainable fashion future. In an effort towards meeting the goal of only sustainably sourced materials by 2030, Williams will join H&M to drive change in fashion in the virtual world and real life.#

Brand ambassador: English actor and filmmaker Maisie Williams

H&M, a Swedish clothing-retail company, has partnered Maisie Williams as global sustainability ambassador, to lead a worldwide initiative towards a more sustainable fashion future. In an effort towards meeting the goal of only sustainably sourced materials by 2030, Williams will join H&M to drive change in fashion in the virtual world and real life.#

Product profile: The partnership will see the launch of H&M Looop Island in Nintendo’s hugely popular game Animal Crossing: New Horizons on April 13.

H&M, a Swedish clothing-retail company, has partnered Maisie Williams as global sustainability ambassador, to lead a worldwide initiative towards a more sustainable fashion future. In an effort towards meeting the goal of only sustainably sourced materials by 2030, Williams will join H&M to drive change in fashion in the virtual world and real life.#

About Maisie Williams: Margaret Constance "Maisie" Williams is an English actress who made her acting debut in 2011 as Arya Stark, a lead character in the HBO epic medieval fantasy drama series Game of Thrones.

H&M, a Swedish clothing-retail company, has partnered Maisie Williams as global sustainability ambassador, to lead a worldwide initiative towards a more sustainable fashion future. In an effort towards meeting the goal of only sustainably sourced materials by 2030, Williams will join H&M to drive change in fashion in the virtual world and real life.#

Brand ambassador speak: “I am excited to finally share the news of my partnership with H&M as global sustainability ambassador and cannot wait for you all to see what we have been working on. In this role, I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future. The long-term goal is to use 100 per cent recycled or other sustainably sourced materials for textiles across the full H&M Group brands by 2030. It’s time to take action and create more viable production circuits in fashion to protect our planet for the next generation,” Williams said.

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